[From Thinking Mathematically (page 4).]
Imagine a long thin strip of paper stretched out in front of you, left to right. Imagine taking the ends in your hands and placing the right hand end on top of the left. Now press the strip flat so that it is folded in half and has a crease. Repeat the whole operation on the new strip two more times. How many creases are there? How many creases will there be if the operation is repeated 10 times in total?